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While there are many benefits of both, podcasts are more popular than audiobooks. There are also advantages to both types of content, including increased cost, more episodes, and multitasking ability.
Read on to learn more about the advantages and disadvantages of each.
This article also looks at the differences between the two types of content and provides tips for choosing one over the other. So which one is best for you? Weigh the pros and cons to decide which type of content is best for your business.
Podcasts are more popular
If audiobooks are too long, podcasts are the perfect alternative for busy people. They are short, easy-to-digest episodes that can be enjoyed on the go. Listening to a podcast is like getting the latest news about your favorite topic, delivered to your ears. And unlike audiobooks, podcasts are more likely to be relevant, useful, and entertaining. So, why are podcasts more popular? Let’s discuss.
The popularity of podcasts has risen remarkably in recent years. While podcast consumption is still small in total, it is increasing fast per user. Among the leading podcast platforms, Spotify is the most popular one, with over four million podcasts. According to the latest data, Spotify’s original shows account for over 40% of podcast consumption on the platform. And while Spotify’s total consumption is relatively flat per user, podcasts are gaining traction quickly.
While audiobooks have remained popular for decades, podcasts are a much younger cousin. The audiobook format was transformed by the groundbreaking series This American Life, which trained a new generation of listeners with documentary-style sound clips and shifting narrators. Serial took the audiobook format and turned it into an immersive, modern story with an unmatched listener experience. The podcast’s creators then followed up with a second series, S-Town, and 36 Questions.
A recent survey found that over 80 million Americans listen to podcasts on a weekly basis. That’s a 16 percent increase over the previous year, according to Edison Research. Podcast listeners in the United States are the largest group of weekly podcast listeners, while the most avid countries are the South Koreans, Spanish and Swedes. Intimacy may play a major role in podcast listener preference, which can be achieved through the audio format.
While audiobooks continue to grow in popularity, the revenue gap between podcasts and audiobooks may be narrowing. In the meantime, structural headwinds are limiting the number of podcasts available. Podcasts are likely to become more diversified and focused, which would lead to lower prices and increased quality. In addition, industry experts predict that higher-profile podcast producers will begin curating their podcast content more thoughtfully. But the market is currently flooded with interview-style podcasts, so it may take some time before the industry sees a reduction in the number of podcasts available.
They cost more
The question often asked by listeners is “Do podcasts or audiobooks cost more?” In some cases, the answer is both. Both can be downloaded outright or subscribed to on a monthly subscription service. Podcast creators can monetize their work through a variety of revenue streams, including advertising, sponsorships, content marketing, and branded podcasts. Additionally, they can receive donations from listeners to help fund their podcasts.
As a rule of thumb, things that are better made usually cost more. For example, a high-end audiobook production would eat into the margins of a small publisher’s profit. However, many listeners appreciate the simplicity of audio narration. Thus, it is often better to purchase podcasts than to pay the high price of an audiobook. Podcasts, however, have a cult following among avid readers.
Another difference between podcasts and audiobooks is the length. Podcasts are episodic, whereas audiobooks are longer. Podcasts are free, but audiobooks are more expensive. They require more professional production. To produce a high-quality audiobook, a large team must record it. A full-cast audiobook may cost more than six thousand dollars. In addition, famous narrators may cost more than three hundred dollars per episode.
However, podcasts are not without their own disadvantages. A podcast can be as short as thirty minutes or a couple of hours, while an audiobook can last for days or even weeks. The podcast format is also more convenient for commutes and workout sessions. Podcasts are also a great choice for long-form works of literature. In comparison to audiobooks, podcasts can be downloaded from multiple sources. Moreover, podcasts are often free to download.
While audiobooks and podcasts are both great for listening to content, podcasts have a few distinct advantages. For starters, audiobooks are more costly. They are not subscription services, but act more like an online store. Podcasts are a great way to listen to audiobooks, and some creators have even released musical and animated series. So, if you have an Apple iPhone, you’ll definitely want to check out their books.
They have more episodes
The most noticeable difference between podcasts and audiobooks is the number of episodes. While audiobooks are generally available in one sitting, podcasts have more episodes than audiobooks do. A podcast episode is typically less than an hour long, making it easy to consume the content in one sitting. They are also designed so that listeners can pick up an episode in the middle of a story. That makes podcasts a convenient choice for many people.
Fiction podcasts are similar to radio dramas, in that they deliver a fictional story with multiple voices, sound effects, and music. Popular genres include science-fiction and horror, though they cover a full range of literary genres. In addition to being an entertaining medium, fiction podcasts often feature the voices of well-known actors. If you enjoy audio fiction, you may want to explore more options. Podcasts offer the opportunity to explore a passion and follow your curiosity.
Despite their growing popularity, audiobooks still have a strong fan base. The Audio Publishers Association (APA) publishes a state of the industry report every year. This research is helpful to authors, publishers, and narrators. Podcasts are more popular than ever, and there are more episodes available on a weekly basis than audiobooks do. Audible even funds new audiobooks with a minimal budget.
There are some structural headwinds in the podcast world that could make the revenue gap between audiobooks and podcasts narrow. A reduction in podcasts’ quantity, and a rise in quality could narrow the gap between audiobooks and podcasts. A recent example is News UK’s move to reduce the number of podcasts it produces while simultaneously quadrupling its ad revenue. Podcasts also stand to benefit from higher-profile producers starting to curate their programs more thoughtfully.
They are easier to multitask
Using podcasts to entertain and educate yourself is a great way to multitask. It allows you to listen to the same material in the background, without having to pay full attention to the audio. Besides, the fact that you’re able to multitask while listening to podcasts means you won’t have to spend precious time reading or watching traditional media. In fact, it’s easier to multitask when you listen to podcasts.
Another advantage of listening to podcasts is that they allow you to multitask by engaging your senses. Podcasts engage the math and number-related parts of the brain, as well as the sense of smell. In addition, you won’t be bored while you’re listening to a podcast, so you can finish everything in a single sitting. This makes podcast listening more enjoyable than any other form of entertainment. Even more, podcasts make it possible to multitask at any time of the day.
In addition to being more efficient, podcasts help you focus on a single task for longer periods of time. Listening to audio stories helps you multitask because they help you relax. You can also listen to podcasts while performing physical activities, such as stretching and yoga. These exercises are also great for improving your physical and mental health. Moreover, you can listen to podcasts when folding laundry, which is another chore that you may hate.
The benefits of listening to podcasts also include the fact that they are available on demand. Listening to podcasts creates an intimate connection with the listener, who may be an expert in a field. Furthermore, podcasts allow you to multitask while learning something new. In short, listening to podcasts is easier than multitasking without listening to audiobooks. They are also more fun and educational. The only thing you need to know to maximize the benefits of podcasts is how to listen to them.